HOW WILL YOU RUG UP THIS WINTER
SHIFTING CONSUMER HABITS IN A MORE ETHICAL AND SUSTAINABLE DIRECTION
The project
To design a campaign that encourages women to consider where their clothes are derived from this winter with an end goal of shifting purchasing habits through education and social trends.
Category
Campaign Design
Marketing Strategy
Visual Identity
Web Design
Social Media
Packaging Design
SERVICES
Visual Identity
Strategic Plan
Custom Typography
Social Media Assets
Website
Packaging
Promotional media
Deliverables
SOCIAL MEDIA
FOR SOCIAL CHANGE
People naturally have a desire to fit in and so making this campaign revolve around a fashion and social trend allows it to spread faster and more organically.
The desired impact of the campaign results in women feeling positively influenced to join in the movement, and to shift their purchasing habits to align with the campaign’s values.
If successful audiences will use social media to promote their participation within the trend and use their platforms to advocate for the cause, all while encouraging others to join in.
The campaign’s media deliverables include a range of social media digital stickers, templates and curated hashtags designed to facilitate participation.
Pictured Here: Examples of Instagram Story templates that may be used by participants involved in the trend.
A custom typeface
This Campaign is supported by a custom typeface. It features a subtle balance between curves and points, mimicking organic structures found in nature whilst also maintaining a clean and professional appearance.
A Walking billboard
Campaign packaging bag
The bags are designed with the intention of being given to customers in-store when they purchase 100% plant-based clothing.
These bags then become a walking billboard as it allows for the campaign messages to find visibility beyond in-store contexts.
The bags are designed to appeal to the target audience. Its sharp geometry and clean design gives it a high-end feel and the use of a single material follows the theme of sustainability
